Main News Desk

Creator of Virtual World Content Teams with Machinima Masters

The Electric Sheep Company and the ILL Clan join forces to provide machinima and animation solutions to growing client base

New York, NY - February 13, 2007

ILL Clan Inc., creator of award-winning real-time animation and a pioneer of the machinima (machine+cinema) process, has joined The Electric Sheep Company, the leading creator of virtual world content.

ILL Clan Inc. will become the machinima division of The Electric Sheep Company. It will work with the company’s growing portfolio of brand-name clients to produce machinima from virtual worlds such as Second Life for re-broadcast, promotions, events and entertainment. To date, the ILL Clan and The Electric Sheep Company have jointly created machinima for clients such as MTV, CBS and NBC. Examples of the work can be found here.

Creating machinima in a virtual world is a real-time 3D film-making process, all conducted on a virtual film set: the set designers arrange the shot with the help of the director and cinematographer, the actors get into costume and when the shot looks right, the director calls action and the scene begins. The individuals involved may be in different physical locations but they are connected, and able to collaborate, via a shared 3D virtual world.

“By joining The Electric Sheep Company, we now have access to the best creators of virtual world experiences and programs,” said Matt Dominianni, co-founder of ILL Clan Inc. and newly appointed Director of Creative, Machinima at The Electric Sheep Company.

“More and more clients were asking us to produce machinima in the virtual worlds we built for them, so we wanted to bring in the best, most experienced and creative machinima team available,” said Sibley Verbeck, CEO of The Electric Sheep Company. “The ILL Clan fits these criteria to the letter. The team is creative, energetic and focused on providing quality work for clients.”

Frank Dellario, president of ILL Clan Inc. and newly appointed Director of Production, Machinima at The Electric Sheep Company said: “The ILL Clan team has many years of film industry experience. By taking our experience, processes and production expertise into virtual worlds, we are helping to accelerate the next wave of entertainment content.”

The ILL Clan will also bring original machinima characters and content to virtual worlds. The first initiative will see the ILL Clan’s popular gaming news and comedy talk show, Tra5hTa1k, performed live in Second Life for a virtual audience.

About ILL Clan
ILL Clan has been creating machinima since 1998 for clients such as MTV2, Intel and SpikeTV. The team was named “Machinima Masters” by Wired Magazine in 2006.

About The Electric Sheep Company
The Electric Sheep Company is the largest company in the world dedicated to designing experiences and delivering add-on software for 3D virtual worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include CBS, NBC, AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit www.electricsheepcompany.com.

Executive quote

“More and more clients were asking us to produce machinima in the virtual worlds we built for them, so we wanted to bring in the best, most experienced and creative machinima team available,” said Sibley Verbeck, CEO of The Electric Sheep Company. “The ILL Clan fits these criteria to the letter. The team is creative, energetic and focused on providing quality work for clients.”

Customer quote

“By joining The Electric Sheep Company, we now have access to the best creators of virtual world experiences and programs,” said Matt Dominianni, co-founder of ILL Clan Inc. and newly appointed Director of Creative, Machinima at The Electric Sheep Company.

About the company

About ILL Clan
ILL Clan has been creating machinima since 1998 for clients such as MTV2, Intel and SpikeTV. The team was named “Machinima Masters” by Wired Magazine in 2006.

About The Electric Sheep Company
The Electric Sheep Company is the largest company in the world dedicated to designing experiences and delivering add-on software for 3D virtual worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include CBS, NBC, AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit www.electricsheepcompany.com.

Technorati tags: Machinima | Electric Sheep Company | ILL Clan |

Bookmarklets:

Recent Press Releases

2010 Archive

2009 Archive

2008 Archive

2007 Archive

Jump to:

Main News Desk

Creator of Virtual World Content Teams with Machinima Masters

Executive quote

Customer quote

About the company