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Medavie Blue Cross Implements Thunderhead to Improve Customer Communications
Canadian health insurance provider selects standards-based platform due to its ease of integration, user-friendly interface and multilingual support
Thunderhead, recognized innovators in document automation and multi-channel communications solutions, today announced that Medavie Blue Cross has selected the Thunderhead NOW platform to revamp its customer communications and improve overall customer care. Medavie Blue Cross marks another key customer win for Thunderhead in Canada and extends the company’s implementations with Blue Cross and Blue Shield organizations worldwide.
A not-for-profit insurance company based in New Brunswick, Medavie Blue Cross provides health, travel, life and income replacement products to group and individual customers, and administers government-sponsored health programs in Canada. Medavie Blue Cross selected Thunderhead NOW to enhance its document assembly and letter writing capabilities in part due to the platform’s modern, standards-based open architecture. Thunderhead NOW provides Medavie Blue Cross the freedom to integrate with multiple databases and enterprise content management (ECM) solutions, without being locked into one system.
The business user-centric design of Thunderhead NOW also provides Medavie Blue Cross with increased agility to respond to changes in market conditions and reduce IT dependency. Using a browser-based interface, Thunderhead NOW enables employees at every departmental level to create and deliver correspondence in a timely and relevant manner. In addition, Thunderhead NOW supports Medavie Blue Cross’ bilingual requirements, including output in French as well as English.
Looking to the future, Medavie Blue Cross hopes to take advantage of Thunderhead’s multi-channel capabilities to reduce print costs in its customer communications. Thunderhead NOW’s one-platform-for-all-communications approach enables organizations to seamlessly deliver contextually relevant content across all emerging channels, including the Web, email, RSS, text messages and social networking sites.
Executive quote
“Many health insurance organizations are looking for ways to better engage with and service their customers in the face of an increasingly competitive market,” said Glen Manchester, CEO of Thunderhead. “We are excited that Medavie Blue Cross has selected Thunderhead NOW to carry its customer communications into the future with our award-winning, multi-channel communications platform.”
Customer quote
“Our staff wanted to assemble documents and make product changes without having to involve IT at every step of the way,” explained Lorne Blanche, Vice President, Information Services at Medavie Blue Cross. “Thunderhead NOW brings many enhancements to the company’s workforce, streamlining their external communications process with one simple-to-use interface. It addresses our users’ frustrations, while offering bilingual support and easy integration to ensure that we optimize our investments in pre-existing systems.”
About the company
About Medavie Blue Cross
With roots dating back to 1943, Medavie Blue Cross provides health, travel, life and income replacement products to group and individual customers, administers various provincial and federal government-sponsored health programs and, through subsidiary companies, manages ambulance services in New Brunswick, Nova Scotia, Prince Edward Island and a portion of Ontario.
A member of the Canadian Association of Blue Cross Plans, Medavie Blue Cross operates from offices in Moncton, Dartmouth, Montreal and Toronto, as well as Fredericton, Saint John, Bathurst, Charlottetown, Halifax, St. John's and Quebec City.
About Thunderhead
Thunderhead is the leading provider of enterprise solutions for the production of highly personalized, multi-channel communications.
Thunderhead’s innovative platform, Thunderhead NOW, empowers business users to own the end-to-end process of creating and maintaining customer communications and delivers significant efficiencies and cost savings. Thunderhead NOW also enhances customer engagement, improving customer satisfaction, loyalty and revenue outcomes.
Due to its unique combination of business user control, open standards-based architecture and broad enterprise capabilities, Thunderhead has quickly established itself as a clear market leader and is one of the fastest-growing software companies in the world. The company counts many of the world’s leading private and public sector organizations as customers, including Morgan Stanley, HBOS, UBS, Prudential, and the Australian Department of Immigration and Citizenship. Thunderhead services its global customer base from offices located in North America, Europe and Asia Pacific.
For further information please visit http://www.thunderhead.com.
Contact details
LEWIS PR
Katie Eakins / Brittney Wolff
619-677-2700
thunderhead@lewispr.com
Technorati tags: Thunderhead | document automation | Thunderhead NOW | CRM | BPM | SOA | XML | Medavie Blue Cross |
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