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Swinton Group Selects Thunderhead NOW to Drive Effective Customer Communications Management
Swinton Group, the UK’s leading high street insurance retailer, has selected Thunderhead NOW as its enterprise customer communications solution to streamline the creation, personalization and delivery of customer documentation for new business and renewals.
Swinton has over three million policyholders in the UK and continues to show strong growth, both organically and by acquisition. As 50% of Swinton’s new business is done via the Web with over 400,000 online quotes generated daily, the company recognized that it required a customer communications solution that was capable of addressing its multi-channel communication needs, as well as providing centralized support for the production and delivery of customer correspondence across its 580 branches.
Following a rigorous proof of concept, Swinton selected Thunderhead NOW as the solution best placed to meet the company’s customer communications requirements. As part of the implementation, Swinton will be utilizing the Thunderhead NOW Context Engine to drive more effective personalization of its customer correspondence. The NOW Context Engine is a highly scalable XML repository that stores the complete content of documents, correspondence and other communications generated by the Thunderhead NOW platform, maintaining a full contact history for each customer. This rich information will enable Swinton to deliver more highly personalized and relevant communications to its customer base, as well as produce sophisticated, tailored cross-selling messaging.
Thunderhead NOW will enable Swinton to be more efficient and reduce costs associated with its customer communications. With the NOW Context Engine, Swinton will also be able to more greatly personalize each customer interaction and deliver truly differentiated customer service to increase customer loyalty and retention.
Executive quote
“We are delighted that Swinton has selected Thunderhead NOW as its enterprise customer communications solution,” said Thunderhead CEO Glen Manchester. “In today’s challenging economic climate, brokers and insurers alike are under increased pressure to cut costs while, at the same time, retaining customers.”
Customer quote
“By minimizing our dependency on printed outputs, Thunderhead will enable Swinton to reduce both our operational costs and our impact upon the environment,” commented Adrian Hazeldine, IT Director at Swinton Group. “Our branch-based business will also benefit from streamlined document production processes, which will bring greater consistency of brand and messaging, while introducing a higher degree of personalization.”
About the company
About Swinton Group
With over 580 shops nationwide, Swinton is the UK’s largest high street insurance retailer. Unlike many other companies in the financial services industry, Swinton is committed to keeping its shops open for business and, being part of the community, Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance. Swinton has a dedicated team of advisors on hand at every shop to search a panel of insurers to offer quality cover at competitive rates.
About Thunderhead
Thunderhead is the leading provider of enterprise solutions for the production of highly personalized, multi-channel communications.
Thunderhead’s innovative platform, Thunderhead NOW, empowers business users to own the end-to-end process of creating and maintaining customer communications and delivers significant efficiencies and cost savings. Thunderhead NOW also enhances customer engagement, improving customer satisfaction, loyalty and revenue outcomes.
Due to its unique combination of business user control, open standards-based architecture and broad enterprise capabilities, Thunderhead has quickly established itself as a clear market leader and is one of the fastest-growing software companies in the world. The company counts many of the world’s leading private and public sector organizations as customers, including RBS Insurance, HBOS, Allianz, Prudential, and the Australian Department of Immigration and Citizenship. Thunderhead services its global customer base from offices located in North America, Europe and Asia Pacific.
For further information please visit http://www.thunderhead.com
Contact details
LEWIS PR
Katie Eakins / Brittney Wolff
619-677-2700
thunderhead@lewispr.com
Technorati tags: Thunderhead | document automation | Thunderhead NOW | Swinton | customer communications | insurance |
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