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ViewSonic® Corp., a leading global provider of computing, consumer electronics and communications solutions, today announced the appointment of a key addition to its corporate leadership team.

As vice president of marketing, Adam Hanin will be responsible for driving proactive marketing solutions within the fields of social and traditional marketing and partnerships. Heading a team based in Walnut, California, Hanin will oversee marketing across ViewSonic’s entire product suite, including desktop monitors, LCD TVs, projectors, digital signage solutions, digital photo frames and netbooks, as well as seek out new opportunities for the wider ViewSonic brand.

Hanin, previously Director of eBusiness from 2001-2005, returns to ViewSonic as vice president of marketing, and brings more than 20 years experience in marketing and business management expertise in the technology and internet markets. Previously, Hanin led marketing teams for companies such as Hoover’s, Questia (now part of Gale/Cengage) and KnowledgeNet (now part of Skillsoft). He managed business development and strategic planning for Compaq, and prior to Compaq was a senior national program manager for Higher Education at Apple.

For further information on ViewSonic products, please visit ViewSonic.com or follow ViewSonic on Facebook, YouTube and Twitter.

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Trademark footnote: All corporate names and trademarks are the property of their respective companies.

This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Executive quote

“I am delighted to be rejoining ViewSonic at such an important time in our company’s international growth and development” said Hanin. “I look forward to being at the helm of one of the best and busiest marketing teams in the consumer tech industry and to guiding us towards continued growth and success.”

“We are excited to welcome Adam back to ViewSonic to implement a vibrant new outlook on brand marketing” said James Chu, CEO, ViewSonic. “Communication with our customer base has always been our top priority, and Adam and his team will help to shape not only our message, but the avenues through which we reach the consumer.”

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About the company

ViewSonic® Corporation is a leading global provider of computing, consumer electronics and communications solutions. ViewSonic develops, markets and supports a broad range of innovative products, including LCD TVs, computers, LCD monitors, projectors, digital photo frames, digital signage displays and digital media players. For further information, please contact ViewSonic Corporation at 800.888.8583 or 909.444.8888; or visit ViewSonic.com.

ViewSonic’s Finch Club offers resellers an opportunity to benefit from specialized product training and discounts. To sign up, please visit FinchClub.com.

Contact details

Melanie Lombardi / Nicola Piggott

LEWIS PR for ViewSonic Corp.

Melanie: 415-992-4404

Nicola: 310 242 5951

viewsonic@lewispr.com

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ViewSonic® Appoints New Vice President of Marketing

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