WorldMate News Desk

WorldMate Hires Vice President of Marketing and Appoints Former Lastminute.com CEO to Advisory Board

Los Angeles, CA - March 25, 2008

WorldMate, Inc., the leading provider of travel services for business people on the go, announced today that Jonathan Michaeli has joined the company as vice president of marketing, and Brent Hoberman has been appointed to the company’s advisory board.

As vice president of marketing, Michaeli will be responsible for the development and implementation of the company’s marketing initiatives and product strategy. He brings more than 10 years of marketing and product management experience for software and Internet companies to his new role, including several years in the online travel arena while working for Princess Cruises and National Leisure Group (NLG). Most recently, Michaeli has held leadership positions in marketing focusing on e-commerce and user-generated content. He holds a master’s of business administration from the Anderson School at UCLA and a bachelor of arts in Economics from Tufts University.

Brent Hoberman, co-founder and former CEO of the groundbreaking travel and leisure Web site Lastminute.com that was sold to Travelocity for $1.1 Billion in 2005, brings a wealth of knowledge to WorldMate’s advisory board. Brent also serves as the executive chairman of MyDeco.com, an interior design site; non-executive chairman of Where Are You Now (WAYN), a travel and leisure social networking site; non-executive board director of Guardian Media Group; and a Governor of the University of the Arts College in London.

Executive quote

“I’m thrilled to be joining such a talented management team at WorldMate. It feels like a natural fit on all fronts, affording me the opportunity to blend my experience and interest in technology, travel and social media,” said Jon Michaeli, vice president of marketing at WorldMate. “I’m looking forward to making a positive impact on the WorldMate brand and contributing to the continued growth of the company.”

“WorldMate sits at the meeting points of the travel distribution and mobile markets, where very exciting things will be happening over the next few years,” said Brent Hoberman, WorldMate advisory board member. “The company is positioned to become a bridge between players on both sides of the field, and I anticipate my experience will make a significant impact on the company’s future success.”

“We’re very excited about bringing Jonathan and Brent on board as both have keen industry insight and a wealth of experience to contribute to the team,” said Nadav Gur, CEO of WorldMate. “These key individuals put WorldMate in the perfect position to expand our business and to continue our role as a leader in the mobile travel solutions space.”

Multimedia

Business man with luggage

About the company

Based in Los Angeles, CA, privately held WorldMate has been developing award-winning mobile travel software since 2000. The WorldMate® product line provides frequent fliers and road warriors all the travel services they need at home, work or on-the-go. Like a traveler’s guardian angel, WorldMate’s mobile travel tools provide real-time trip information, tracking every trip and pushing vital details such as flight alerts and notifications and meeting updates directly to users. Removing stress and paperwork from the travel experience while saving time and money, WorldMate turns a mobile device into a personal travel assistant. WorldMate’s resources also feature flight schedules, weather forecasts, travel directories, maps, world clocks, a currency converter and much more. For more information, please visit www.mobimate.com.

WorldMate® is a registered trademark of MobiMate Ltd.

Contact details

Lewis PR:
Amy Robinson / Patrick Wallace
619-677-2700
worldmate@lewispr.com
or
MobiMate, Ltd:
Itay Gadot
+972 (8) 922 3622
press@mobimate.com

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