WorldMate News Desk

WorldMate Live Debuts Support for Windows Mobile Smartphones at CTIA Wireless

Leading mobile travel service expands its reach to new audiences

Las Vegas, NV - April 01, 2008

WorldMate, Inc., the leading provider of mobile travel services for frequent fliers, today announced WorldMate Live for Windows Mobile, the first push travel service for Windows Mobile smartphones. WorldMate Live caters to road warriors, managing their complete itineraries including travel arrangements and business meetings by pushing notifications of events that impact their schedules to their smartphones, in real-time.

The Windows Mobile version supports all of the popular WorldMate Live services including pushed itinerary updates real-time, flight alerts, flight schedules, weather forecasts, and other important travel information. The WorldMate Live Windows Mobile client is built for Windows Mobile Standard Edition smartphones, such as BlackJackTM II by Samsung, the HTC S620 and Motorola’s MOTO Q class phones. Windows Mobile is a leading smartphone platform with 14.3 million devices shipped in the past six months.

WorldMate Live is the first mobile travel service to feature fully-interactive ‘push’ alerts for flight cancellations, delays and other important travel events. Within the first four months of its release, The WorldMate Live service attracted more than 130,000 members from 153 countries who rely on it to improve their travel experience. WorldMate Live is offered as a ‘Freemium’ service, with most components and services provided to end users for free. Premium services, including flight alerts, flight status and schedules, travel directory and customer support are, available via subscription at $9.95 per month or $99.95 per year.

WorldMate Inc. will demonstrate the Beta version at CTIA and then kick-off the commercial launch a few weeks later.

WorldMate Live for Windows Mobile will be showcased at the CTIA Wireless conference at Microsoft’s booth #1515 – Central Hall C3. To schedule an appointment to meet with WorldMate during the show, please contact Amy Robinson at 619-677-2700 or worldmate@lewispr.com For more information, please visit www.worldmatelive.com.

Executive quote

“The WorldMate product line has led Windows Mobile application sales charts for years,” said Nadav Gur, CEO of WorldMate. “We’re excited to bring the WorldMate Live service to this popular smartphone platform, as we continue our dominance in the mobile travel services market.”

Customer quote

“There’s a need to be able to easily access such things as flight changes and weather forecasts whether you’re traveling for business or pleasure,” said Steve Hegenderfer, group product manager at Microsoft Corp. “With the support of WorldMate Live, Windows Mobile users now have a comprehensive set of current travel information sent directly to them on their phone from anywhere in the world.”

Multimedia

About the company

Based in Los Angeles, CA, privately held WorldMate has been developing award-winning mobile travel software since 2000. The WorldMate® product line provides frequent fliers and road warriors all the travel services they need at home, work or on the go. Like a traveler’s guardian angel, WorldMate’s mobile travel tools provide real-time trip information, tracking every trip and pushing vital details such as flight alerts and notifications and meeting updates directly to users. Removing stress and paperwork from the travel experience while saving time and money, WorldMate turns a mobile device into a personal travel assistant. WorldMate’s resources also feature flight schedules, weather forecast, travel directories, maps, world clocks, a currency converter and much more. For more information, please visit www.mobimate.com.

WorldMate® is a registered trademark of MobiMate Ltd. Microsoft, Windows Mobile and Windows Media are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. MOTOROLA is registered in the US Patent & Trademark Office. All other trade names and trademarks are the property of their respective holders.

Contact details

MobiMate, Ltd:

Itay Gadot

+972 (8) 922 3622

press@mobimate.com

LEWIS PR:

Amy Robinson / Patrick Wallace

619 677 2700

worldmate@lewispr.com

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