iMedix News Desk

PARADE.com Partners with iMedix to Enhance Health Portal

iMedix provides healthcare community and health search engine

NEW YORK - July 23, 2008

iMedix, a community-powered health search engine, today announced that it has been selected to power the search capabilities of PARADE.com's health section. This is the first major media partnership for iMedix and the first search engine technology to be embedded at PARADE.com. PARADE.com is the online companion to PARADE Magazine, the largest circulation magazine in the country.

Visitors to PARADE.com will now be able to take advantage of iMedix's search engine technology that analyzes users' feedback against millions of medical articles, pictures and videos in order to provide the most relevant health content. Search results are provided based on Web pages that have been ranked by other users searching for similar information.

To enhance the experience, readers will also have access to an integrated community platform that allows them to communicate with other individuals who are interested in similar health topics. For example, if someone is looking for information on diabetes, they will be given search results on that subject and also have the ability to connect with other diabetic patients through real-time chat or private messages.

By combining advanced search capabilities with community features, iMedix empowers people to find and share health information in order to make better health-related decisions.

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Executive quote

"Searching for answers to health questions on the Internet should not be a painful or time-consuming experience for consumers. People should be able to take advantage of the research done by others in order to find answers and get the support they need," said Amir Leitersdorf, CEO and co-founder of iMedix. "We are thrilled to be the exclusive search partner for the health section at PARADE.com. Millions of visitors will now have access to the most relevant, reliable health information on the Web and have the opportunity to discuss health concerns with like-minded individuals."

About the company

About iMedix, Inc.

Founded in January 2007 by Amir Leitersdorf and Iri Amirav, iMedix is a community-powered health search engine that allows people to easily find and share health information in order to make better health-related decisions.

The company's innovative approach is a unique combination of a medical search engine with a collaborative community platform. Patients can immediately chat with others that suffer from similar conditions and benefit from reading medical Web articles that were ranked by the community.

For more information, visit iMedix at http://www.imedix.com.

About PARADE.com

As the online home of America's most widely-read magazine, Parade.com is a trusted and positive destination where people are entertained, inspired and heard. With daily features and original content, Parade.com energizes the community that moves America. The goal of Parade.com is to take what people love in Sunday's PARADE Magazine and extend it every day of the week through interactive features and exclusive online content. The site offers the latest celebrity news and photos, interactive games and contests, plus information on the things people care about most: hot topics, food and health, pets, politics and more. It is also the online home for PARADE's much-loved franchises: 'What People Earn,' 'Where America Lives' and 'What America Eats'. For more information, visit www.parade.com.

Contact details

Noah Dye / Cari Goodrich

LEWIS PR for iMedix

Noah: 408-573-3662

Cari: 408-573-3663

imedix@lewispr.com


Technorati tags: iMedix | PARADE Magazine | health search engine | social network | health 2.0 | web 2.0 |

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